Genesis Motors embarked on an ambitious project to establish a luxury car studio in Pitt Street Mall, Sydney. The Genesis Studio is designed to redefine luxury with its unique and unconventional approach.
The studio features bespoke finishes throughout, adhering to strict design guidelines. One of the standout features is the world’s first 5.7 meter diameter, 11 meter high semi-transparent LED screen that wraps around a new circular staircase in the two level fitout. The project faced several challenges, including the installation of a demountable hoisting system to raise vehicles from the ground floor to level one. New building services infrastructure was installed throughout and a new lift was also added. An impressive project that sets a new benchmark in automotive studios in Australia.